When renting gear, there are two sides to the equation. There is the party renting out the equipment and there is the party is is receiving the gear. Usually, the party renting out the gear is a large entity like LensRentals or BorrowLenses. And while it’s nice to know there’s a trusted, reliable company capable of renting gear from, there are times when they don’t have the equipment you need, it’s rented out or it’s too costly to justify renting.
via Imaging Resource News Page http://ift.tt/1JRU2p7